I C O N S 2 0 2 2
CLIENT: RIOT GAMES
BRAND: WILD RIFT ESPORTS
ROLE: GLOBAL CREATIVE DIRECTOR
Involvement: Campaign & Event Planning and Oversight, Concepts, Copy
RIOT GAMES
Creative Director…..…….………………………………………………….……..Mike Potter
Senior Art Director…..…….…………………….……….……………………..……..Wu Lew
Director, Marketing Creative Direction……………………………..………….….Carrie Dunn
Designer….……………………………………….…….……………………...….Jayden Yoon
Producer………..……………………………………………………………..Adam Hemmert
Brand Manager…………………………………………………………………...Andres Cerro
Content Producer……………………………………………………………….…Nicole Choe
Product Coordinator…………………………………………………………...….AJ Calabrese
Brand Manager………….………………………………………………………...….Kyle Hall
Music Production Manager….……………….…………….………………...….Bob DeBelina
Senior Content Production Manager….……………….……………………...….Barry Chiang
Senior Brand Manager….………………………………………………...….James Carmichael
MUSIC VIDEO
Directed by…….……….……………………………….……Trevor Conrad & Patrick Coffey
Video Production…….……………………..…………………...……………Psyop & Tendril
Song Production…….………………….………….…………………...……………BloodPop
Song Vocals…….……………………..…………..………………...……………Tkay Maidza
HERO VIDEO
Produced by…….……….…………………………………………….……Massive Assembly
ICONS EVENT
Features Director……………………………………………………………….Dorian Tocker
Features Production Company……………………………...……...…..…..Good Boy Creative
Features Photographer………………………………………………….…….…..Aiksoon Lee
Brand Kit…………………………………………………….…………...The New Company
Trophy Design…………………………………....…………..The New Company & NMBRS
Trophy Fabrication……………….………………………………...…………….Volpin Props
Stage Design……………….………………………………...…………...…….Wieder Design
AR & Screen Content……………….………………………..…...…….Silent Partners Studio